Hi, I'm Michelle! I'm a creative strategist and visual designer based in New York City. I've produced filmed, interactive, and immersive content that can be seen across national and state parks and cultural institutions. More recently, I've created brand and marketing strategies for organizations including NASA and the New York Public Library.
I was drawn to design through film and media production — helping clients like the National Park Service craft historical and cultural narratives made me want to understand how I could also build narratives for brands. Now with a masters in Strategic Design, I merge strategy and visual storytelling to design beyond aesthetics, turning complex information into stories that resonate.
From Singapore and raised in Shanghai, I bring my global perspective to every team and every brief. Outside work, I love vintage fashion, 80s rock, photography, and cats. You can also find me curating playlists, reading on public transportation, logging films on letterboxd, or via email.
Email: michelleli1461@gmail.com
