Designer with a strategist's mind,

working across creative strategy,

brand identity & creative direction.


Raised in Shanghai, based in New York City.





Designer with a strategist's mind,

working across creative strategy,

brand identity & creative direction.


Raised in Shanghai, based in New York City.





Designer with a strategist's mind,

working across creative strategy,

brand identity & creative direction.


Raised in Shanghai, based in New York City.





SELECTED WORKS

New York Public Library: AI Enhanced Search

CREATIVE STRATEGY

National WWII Museum — Our War Too: Women in Service

CREATIVE DIRECTION

PRODUCTION

NASA: A Day in the Life Without the ISS

CREATIVE STRATEGY

CREATIVE DIRECTION

Genius Loci: Speculative Place Branding Agency

CREATIVE STRATEGY

CREATIVE DIRECTION

BRAND IDENTITY

Reimagining Sushy Glow Cosmetics

BRAND IDENTITY

Future Meets Present: Climate, Demystified

BRAND IDENTITY

CREATIVE STRATEGY

MoodHaus: A Complete Brand System

BRAND IDENTITY

CREATIVE STRATEGY

MICHELLELI14161@GMAIL.COM