Designer merging strategy and craft,

working across creative strategy,

brand identity & creative direction.


From Shanghai, based in New York City.

Designer merging strategy and craft,

working across creative strategy,

brand identity & creative direction.


From Shanghai, based in New York City.

Designer merging strategy and craft,

working across creative strategy,

brand identity & creative direction.


From Shanghai, based in New York City.

SELECTED WORKS

MoodHaus: A Complete Brand System

BRAND IDENTITY

Genius Loci: A Speculative Place Branding Agency

Genius Loci: Speculative Place Branding

CREATIVE STRATEGY

CREATIVE DIRECTION

BRAND IDENTITY

NASA: A Day in the Life Without the ISS

CREATIVE STRATEGY

CREATIVE DIRECTION

Reimagining Sushy Glow Cosmetics

BRAND IDENTITY

Future Meets Present: Climate Action, Demystified

FMP: Climate Action, Demystified

BRAND IDENTITY

CREATIVE STRATEGY

New York Public Library: Positioning AI Enhanced Search

NYPL: Positioning AI Enhanced Search

CREATIVE STRATEGY

National WWII Museum — Our War Too: Women in Service

CREATIVE DIRECTION

PRODUCTION

MICHELLELI14161@GMAIL.COM