MoodHaus: A Complete Brand System

MoodHaus reimagines the ritual of burning incense for the modern home, transforming a traditional practice into a sensorial experience designed for everyone and every space, with products that are as decorative as they are functional. Building the brand from the ground up, my team and I developed a brand strategy, identity, product line, and website mockup.

Team

3 designers

My Role

Logo Design

Product Design & Mockup

Website Design & Mockup

Brand Strategy & Visual Identity

Research

Market Analysis

Presentation & Public Speaking


Industry

Wellness & Lifestyle

Project Context

3-Week Branding & Visual Identity Project project at Parsons School of Design

Year

2025

Tools

Adobe Illustrator

Figma

Canva

Miro

ChatGPT

Final Brand Deck