Marketing and Positioning Strategy for the New York Public Library

Partnered with the New York Public Library to shape the marketing and positioning strategy for an AI-powered research tool launching on their digital platform, helping NYPL adapt to technological change while staying true to its mission of promoting learning and democratizing access to knowledge.

Client

New York Public Library (NYPL)

Team

3 designers

My Role

Design Strategy

Visual Identity

Research

Client Communication

Presentation & Public Speaking