Place Brand Strategy by Genius Loci

Developed a place strategy agency for a year-long capstone project in the MS Strategic Design and Management program at Parsons School of Design. Genius Loci is a place strategy agency grounded in the belief that cultural storytelling and community wellbeing are not at odds with market success, but that they are the foundation of it.

Team

2 designers

My Role

Design Strategy

Research

Brand Identity

Graphic Design

Video Production

Presentation & Public Speaking