Working with three other team members, I completed a semester-long project focusing on creating a sustainable business model. My team chose to focus our solution on women's health, and after 25 surveys and 12 in-depth interviews, we discovered that women don't just want products — they want to be involved in the systems they helped create. Specifically, women want to prioritize wellness yet face barriers to do so. Current products in healthcare, such as wearable devices, use male physiology as the standard, with many also not integrating hormonal data with other metrics such as sleep, heart rate, mood, and activity level. We also found that, while there are various wearable devices and apps that track and provide simple recommendations, none offer direct solutions or resources. Contributing to this barrier is also the fact that there is a greater tax on products for women compared to the same products for men as well as the social stigma surrounding menstruation, pregnancy difficulties, and menopause.

Therefore, our business, named Lunara, is curated specifically towards women. Our wearable device integrates hormonal cycles with other metrics, generating recommendations in our mobile application and connecting women with healthcare practitioners and services. Our application also includes a community aspect, allowing women to connect with others experiencing the same life-stage or health conditions. Essentially, we support women throughout their entire lifespan, connecting them with personalized professional and community support.