Designer with a strategist's mind,

skilled in creative strategy,

brand identity, and graphic design

Raised in Shanghai, based in New York City.

Designer with a strategist's mind,

skilled in creative strategy,

brand identity, and graphic design

Raised in Shanghai, based in New York City.

Designer with a strategist's mind,

skilled in creative strategy,

brand identity, and graphic design

Raised in Shanghai, based in New York City.

SELECTED WORKS

DESIGN STRATEGY FOR THE NYPL

SUSHY GLOW COSMETICS BRAND REDESIGN

DESIGN STRATEGY FOR NASA

FUTURE MEETS PRESENT

MOODHAUS

GENIUS LOCI

BRAND IDENTITY

CREATIVE STRATEGY

MoodHaus

LOGO DESIGN

CREATIVE STRATEGY

Future Meets Present

CREATIVE STRATEGY

A Day in the Life Without NASA

CREATIVE DIRECTION

PRODUCTION

National WWII Museum — Our War Too: Women in Service

BRAND IDENTITY

CREATIVE STRATEGY

Genius Loci

CREATIVE STRATEGY

New York Public Library — AI Enhanced Searched

BRAND IDENTITY

Sushy Glow Cosmetics

MICHELLELI14161@GMAIL.COM